My Expert Midwife Secures £1.6 Million to Boost Maternal Health Innovation and Expansion
UK-based maternal health brand My Expert Midwife has successfully raised £1.6 million in new funding, led by Pembroke VCT alongside contributions from existing angel investors. This fresh investment comes as the company continues to champion better support and products for mums-to-be, with plans to strengthen its e-commerce platform, expand retail presence, and drive product innovation.
Founded in 2017 by practising NHS midwives, My Expert Midwife combines clinically developed, evidence-based products with expert midwife-led support, providing a trusted resource for expectant and new mothers. The brand’s unique approach ensures that every product is carefully designed with frontline maternity care knowledge, bridging the gap between medical expertise and consumer needs.
This latest tranche of funding will enable My Expert Midwife to accelerate its growth by enhancing its online shopping experience and broadening its availability through retail partners. By investing in product development, the company aims to introduce new, clinically vetted solutions that address the evolving needs of maternal health, promoting safer, more comfortable pregnancies.
With its strong foundation in healthcare professionalism and a growing community of customers seeking reliable maternal care options, My Expert Midwife is well-positioned to make a significant impact in the femtech and maternal wellness market. This funding milestone marks a key step forward in the company’s mission to provide accessible, expert-led support for women throughout pregnancy and early motherhood.
Source: UK-based ‘My Expert Midwife’ Raises £1.6M for E-Commerce and Retail Expansion
Author: Femtech Insider
