**Amazon’s Climate Pledge Friendly Label Boosts Sales by 12.5%**
Amazon has recently released a study revealing that products participating in its Climate Pledge Friendly programme experience a significant increase in sales. According to the findings, sellers who join the programme see an average of 12.5 per cent growth, highlighting the growing consumer demand for sustainable products.
Launched in 2020, the Climate Pledge Friendly initiative aims to make it easier for customers to discover and shop for more sustainable items. Products displaying the Climate Pledge Friendly label meet one or more of 19 different sustainability certifications, including Amazon’s own Compact by Design certification. These certifications cover a range of eco-friendly practices, from reduced packaging to energy efficiency and the use of renewable materials.
The programme not only benefits the environment by promoting sustainable products but also provides participating sellers with increased visibility on the platform. The distinctive labelling helps eco-conscious shoppers quickly identify products that align with their values, driving higher engagement and conversion rates for those items.
The 12.5 per cent sales boost underscores a broader shift in consumer behaviour, with more shoppers prioritising sustainability in their purchasing decisions. For businesses, joining the Climate Pledge Friendly programme presents an opportunity to align with this trend, contributing to environmental efforts while also enhancing market competitiveness.
This development reflects the importance of sustainability in the retail industry and the value consumers place on corporate responsibility. Amazon’s initiative demonstrates how integrating eco-friendly practices can lead to tangible business benefits, encouraging more companies to participate in the movement towards a more sustainable future.
Source: Amazon: ‘Climate Pledge Friendly-label boosts sales’
Author: Pleuni
