**Braze Partners with Shopify to Revolutionise eCommerce Personalisation**
Braze has announced a new partnership and integration with Shopify, introducing innovative features and templates designed to enhance personalised shopper engagement. This collaboration aims to empower eCommerce businesses to deliver more tailored and effective marketing experiences to their customers.
By integrating Braze’s customer engagement platform with Shopify’s leading eCommerce solutions, businesses can seamlessly sync customer data and leverage advanced personalisation tools. This means merchants can now create more targeted messaging, customise recommendations, and deliver dynamic content that resonates with individual shoppers.
The new features include pre-built templates and workflows that simplify the process of crafting personalised marketing campaigns. Whether it’s sending customised emails based on browsing behaviour or creating unique in-app messages, businesses have the resources to engage customers in more meaningful ways.
In today’s competitive eCommerce landscape, personalisation is key to fostering customer loyalty and driving conversions. The Braze-Shopify integration provides brands with the tools to meet these demands, allowing for a more connected and engaging shopping experience.
For merchants seeking to elevate their customer engagement strategies, this partnership offers a powerful solution that combines the strengths of both Braze and Shopify. By utilising these enhanced capabilities, businesses can streamline their marketing efforts and build stronger relationships with their customers.
Source: Braze Launches New Shopify Partnership and eCommerce Features
Author: Chris Dawson
