**Commerce Media vs Retail Media: Unlocking Sales and Customer Engagement**
In the ever-evolving landscape of digital marketing, understanding the nuances between commerce media and retail media is essential for businesses aiming to boost sales and enhance customer engagement. While both play pivotal roles in reaching consumers, they offer unique opportunities that can be leveraged for maximum impact.
What is Retail Media?
Retail media refers to advertising placed on a retailer’s own platforms, such as their website, app, or in-store digital displays. This form of media allows brands to promote their products directly at the point of purchase, influencing customers when they are most ready to buy. For example, sponsored product listings on an online supermarket
Source: Commerce Media vs Retail Media Explained
Author: @Mirakl
