Ecommerce Outpaces High Street Again In June
June 2025 saw one of the hottest months on record across the UK, yet despite the sunshine and warm weather, shoppers continued to favour online purchasing over traditional high street visits. This trend highlights how ecommerce has firmly established itself as the preferred shopping method for many consumers, regardless of seasonal conditions.
Industry data reveals that online retail sales grew steadily throughout June, outpacing in-store sales which showed only modest increases despite the attractive weather. Convenience, broader product selection, and competitive pricing remain key drivers encouraging shoppers to click their way through purchases rather than browse physical shops. Additionally, the rise of personalised online experiences and fast delivery options continue to enhance ecommerce’s appeal.
High streets, while still important social and commercial hubs, are facing increased competition as consumer habits evolve. Retailers with a strong online presence are reaping the rewards, as digital channels provide 24/7 access and often more efficient shopping experiences. Many shoppers now research products online before making decisions, whether they buy on the web or eventually in-store, which further cements ecommerce’s integral role.
As the mid-year figures show, the trend towards online shopping is unlikely to reverse simply because of a heatwave or seasonal change. Retailers are advised to focus on optimising their ecommerce platforms and integrating omnichannel strategies to stay relevant in this shifting landscape. The convenience and adaptability of online shopping are clearly resonating with today’s consumers, redefining how we shop in the UK.
Source: Ecommerce Outpaces High Street Again In June
Author: Helena Young
