Intuit Report Reveals Shoppers Prioritise Emotion, Culture, and Community Over Discounts in E-Commerce
The latest Little Black Book report from Intuit offers a fresh perspective on the evolving landscape of year-round e-commerce. Drawing on insights gathered from over 9,000 consumers across 13 countries, the research reveals a significant shift in shopper behaviour—one that goes beyond traditional discount-driven strategies.
Rather than focusing solely on price cuts, consumers are increasingly influenced by emotional connection, cultural relevance, and a sense of community when making purchasing decisions. This shift highlights the growing importance of brands creating meaningful, authentic experiences that resonate with diverse audiences globally.
The report sheds light on how retailers must adapt to these changing expectations by promoting values and narratives that foster loyalty and inclusivity. In a marketplace saturated with promotions and deals, standing out means tapping into what truly motivates shoppers—shared values and emotional engagement.
This insight challenges the longstanding notion that discounts alone drive sales, signalling a new era where emotional and cultural factors shape consumer loyalty and spending habits. As e-commerce continues to evolve as a year-round activity rather than a seasonal or sale-focused event, brands that prioritise community-building and cultural connection are positioned to thrive.
Intuit’s Little Black Book underscores a vital message for retailers and marketers: understanding and embracing the emotional and cultural dimensions of shopping behaviour is essential for future success in a global e-commerce market increasingly driven by more than just price.
Source: Intuit Report Shows Shoppers Are Ditching Discount-Driven Retail
Author: Wink
