Live Shopping Platform Whatnot Secures $265 Million in Series E Funding, Valuation Nears $5 Billion
Whatnot, the dynamic platform revolutionising how people buy and sell collectibles, has announced a significant milestone in its growth journey. On Wednesday, the company revealed that it has secured $265 million in a Series E funding round, boosting its valuation to an impressive $4.97 billion.
Founded with a vision to create a community-driven marketplace, Whatnot allows users to sell items such as trading cards, comics, and sneakers through live video streams. This innovative approach combines the excitement of live auctions with the convenience of online shopping, fostering a vibrant environment where enthusiasts can connect over shared interests.
The platform’s unique selling point lies in its interactive live-streaming feature, where sellers showcase products in real-time while engaging directly with potential buyers. This personal touch enhances the shopping experience, building trust and rapport between users in a way that traditional e-commerce platforms often lack.
The substantial investment in this latest funding round underscores strong investor confidence in Whatnot’s business model and growth potential. The influx of capital is expected to
Source: Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B
Author: Lauren Forristal
