**Global Online Alcohol Sales Projected to Exceed US$36 Billion by 2028**
The landscape of alcohol retail is undergoing a significant transformation, with e-commerce platforms playing an increasingly pivotal role. Recent projections indicate that online alcohol sales across 18 key markets are expected to surpass US$36 billion by 2028. This impressive growth is largely driven by the rising popularity of agave spirits and whisky.
Consumer behaviour has shifted notably in recent years, with more people embracing the convenience of online shopping. The ability to explore a vast selection of beverages, read reviews, and have products delivered directly to one’s doorstep has made purchasing alcohol online an attractive option for many. This trend has been accelerated by global events that have encouraged consumers to find new ways to enjoy their favourite drinks from home.
Agave spirits, such as tequila and mezcal, have witnessed a surge in demand. Their rich heritage and the craft involved in their production have appealed to consumers seeking authentic and premium experiences. Similarly, whisky continues to captivate enthusiasts worldwide. Whether it’s Scotch, bourbon, or Japanese whisky, the depth of flavour and tradition associated with this spirit has solidified its place at the forefront of the market.
The e-commerce boom presents a valuable opportunity for alcohol brands and retailers to innovate. By leveraging digital platforms, they can reach a broader audience, offer personalised recommendations, and provide detailed product information that enhances the shopping experience. Online channels also allow smaller producers to gain visibility in a competitive market.
As we look towards 2028, the intersection of technology and consumer demand suggests a dynamic future for the alcohol industry. Embracing e-commerce not only meets the evolving needs of consumers but also drives significant economic growth within the sector. Brands that adapt to these changes and highlight the unique qualities of agave spirits and whisky are poised to thrive in this expanding marketplace.
Source: Online alcohol sales to hit $36bn by 2028
Author: Nicola Carruthers
