Packaging – a strategic asset in an evolving e-commerce supply chain
Global e-commerce has experienced explosive growth, rising from $3.6 trillion in 2019 to over $6 trillion in 2024, with forecasts predicting it will reach $8 trillion by 2028. This rapid expansion reflects the increasing demand for convenient online shopping experiences, with consumers expecting next-day delivery, effortless returns, and seamless service.
Behind every parcel delivered on time lies a complex supply chain operating under immense pressure to perform faster, reduce costs, and meet sustainability goals. Packaging plays a critical role in this system, evolving from a simple protective shell to a strategic asset that enhances efficiency and brand value.
Modern packaging solutions are designed not only to safeguard products but also to optimise transport space, reduce waste, and support sustainability initiatives. The right materials and innovative designs help businesses minimise environmental impact while maintaining cost-effectiveness. Moreover, packaging now contributes to customer satisfaction by ensuring products arrive intact and creating memorable unboxing experiences.
As the e-commerce landscape continues to evolve, packaging will remain a key focus for companies seeking competitive advantage. By investing in smart, sustainable packaging strategies, businesses can better navigate supply chain challenges and meet the growing expectations of consumers worldwide.
Source: Packaging – a strategic asset in an evolving e-commerce supply chain
Author: Packaging Europe
