**Three Practical Ways AI Agents Help Retailers Reduce Returns and Protect Profit Margins**
The holiday season is a critical time for retailers, bringing a surge in sales as shoppers hunt for gifts and holiday essentials. However, this period also leads to a significant increase in returns and refunds once the festivities are over. While this spike is most noticeable after the holidays, managing returns is a year-round challenge for the retail sector. According to Nitin Mangtani, this ongoing issue can be effectively tackled with the help of agent technology.
Returns not only eat into profit margins but also disrupt inventory management and affect customer satisfaction. By leveraging AI-driven agent technology, retailers can address the root causes of returns and streamline the refund process.
Firstly, **AI agents enhance customer support** by providing instant, personalised assistance. They guide shoppers through their buying journey, helping them make informed decisions. This reduces the likelihood of returns caused by misunderstandings or mismatched expectations.
Secondly, **AI agents analyse customer behaviour and feedback** to identify patterns and common reasons for returns. This valuable insight allows retailers to make data-driven improvements to product descriptions, sizing information, and overall quality, thereby preventing future returns.
Thirdly, **agent technology automates the returns process**, making it
Source: Three practical ways AI agents can help retailers reduce returns and protect profit margins
Author: Nitin Mangtani