**From TikTok’s Ambitions to Hybrid Retail Media: Top 8 E-Commerce Trends for 2025**
The e-commerce landscape is evolving at an unprecedented pace, ushering in innovations that are transforming how we shop and interact with brands. According to an expert panel at Performance Marketing World (PMW), eight key trends are set to redefine e-commerce by 2025.
One significant shift is the rise of “hybrid” retail media, where the boundaries between online and offline shopping continue to blur. Retailers are integrating in-store sensors to gather real-time data on customer behaviour, enabling personalised experiences and seamless transitions between physical and digital platforms.
Connected TV (CTV) advertising is also gaining momentum. By leveraging loyalty data, brands can deliver highly targeted ads to consumers via streaming services. This personalised approach enhances engagement and drives conversion rates, making advertising more effective than ever.
TikTok, the social media sensation, has ambitious plans to become the next Amazon. With the introduction of live shopping features, users can now make purchases directly within the app during live streams. This interactive shopping experience is set to revolutionise social commerce, combining entertainment with instant purchasing opportunities.
Additionally, the emergence of live shopping on platforms like TikTok highlights the growing importance of social commerce in the e-commerce mix. Consumers are seeking more engaging and interactive ways to shop, prompting brands to explore new channels and formats.
As these trends unfold, businesses must stay agile and innovative. Embracing technologies like in-store sensors, leveraging data for personalised marketing, and tapping into the potential of social platforms are crucial steps for staying competitive in this fast-changing environment.
The future of e-commerce promises enhanced personalisation, greater integration of online and offline experiences, and more interactive ways for consumers to connect with brands. Staying ahead of these trends will be key to success in the dynamic world of digital commerce.
Source: ‘TikTok has aspirations to become the next Amazon’: 8 e-commerce trends for 2025
Author: Robin Langford
